Monday, October 3, 2011

Domo Arigato, Mr. Jackman


This Movie Poster Monday we'll be reviewing "Real Steel". This week's five points of the poster are:

(Image credit: FlicksandBits.com)

1) This is nice work from an experienced movie poster designer. If you have a big Hollywood star you place him/her front and center! The stylist on this movie poster also did a good job of dressing Mr. Jackman. I have a grey hoodie just like that so it helps me connect with this movie poster. I also have many fond memories attached to me wearing that grey hoodie, so I'm now filled with fond memories of this movie poster.

2) Should someone tell Hugh Jackman that there's a giant robot sneaking up behind him to kill him? Likely jealous because he thought he was going to be the star of this movie poster, until Hugh jumped in front of him to steal the spotlight. Jealousy, violence, a robot, this movie poster has all the elements of a futuristic soap opera!

3) Separating Hugh Jackman's first and last name with a robot head seems like a mistake because it delays your recognition of a big movie star name on the poster. You're left wondering for just a moment "Hugh who?", Hugh Grant, Hugh Laurie, Hugh Jazz... But, I think this might be a clever way to foreshadow what's about to happen to Hugh when the robot exacts his revenge. Take the "H" out of "Hugh" and you get "Ugh", which may be the last noise Hugh makes before he is rushed to the hospital.

4) Emotional catch phrases are always a nice touch on any movie poster. This one would be better if it were true. In a moment all the courage in the world isn't going to save Hugh Jackman from the beating he's going to get from the steel robot.

5) Does this robot have a tattoo? I hope it was worth it for this one movie poster gig. It might be cool now, but he may live to regret it 10 years from now. Plus, it may limit the kinds of movie poster jobs he can do because not every poster is going to call for a robot with a tattoo. Definitely excludes him from future Disney movie poster jobs. Hopefully he had the good sense to get a temporary tattoo.

In conclusion, based on this thorough analysis I predict that "Real Steel" will gross $15.1 million in its opening weekend.

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