Monday, October 24, 2011

I shot the Sheriff, but I did not kidnap the "Depp"-uty...

This Movie Poster Monday we'll be reviewing "The Rum Diary". This week's five points of the poster are:

(Image credit: LiveForFilms.com)
1) This week's poster is definitely for the ladies! Finally, movie poster designers are listening to Movie Poster Monday and are making their big Hollywood star the primary focus of their poster! While this was a good move on the part of the designer, it's obvious from the look on Mr. Depp's face that no one else told him he was going to be posing for a movie poster shoot. Actually, they probably didn't tell him he'd be doing it in his boxers either. Note to designers, be sure to liase with your star's "people" so you don't have to do what they had to do here (which was obviously kidnap Johnny Depp and bring him to an undisclosed location for an unscheduled movie poster shoot). One sock up, one sock down, if done deliberately is genius as it incorporates the chaos of the room into the actor. If it happened while they dragged him into the unmarked van, just a happy accident that paid off...

2) The set designer obviously went to a lot of trouble to appeal to "hipsters". The retro typewriter, telephone and tiny bottles of alcohol are all things that they like... Quick! Run to your parents house and put their old phone and typewriter on eBay and wait for that sweet hipster coin to come rolling in to you!

3) Nice subtle product placement, Louis Vuitton! Didn't Johnny just do an ad campaign for them? Or was that Keith Richards? Ever since they did Pirates of the Carribean together I have trouble telling them apart. Somehow I'm thinking the designer of this movie poster was either inspired by the movie poster for The Hangover or he's been partying with Keith Richards. Just a hunch.

4) Poor fishy, what will become of you? Will your bowl tip you into a shaggy carpet death or will you be saved by Captain Jack just in the nick of time? (Note: No need to call PETA, I'm sure that the American Humane Society was on the set of this movie poster shoot to ensure that no animals were harmed in the production of this movie poster.)

5) What is this exactly? At first I thought it might be a retro mini-fridge, but then I noticed it's made of wood so thought maybe an antique mini-fridge? That doesn't seem right, so maybe a value-priced coffin for a midget? When you're partying with Johnny Depp and Keith Richards you never know what you might wake up with in your hotel room.

In conclusion, based on this thorough analysis I predict that "The Rum Diary" will gross $20.1 million in its opening weekend.

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