Monday, October 17, 2011

A high-margin movie poster

This Movie Poster Monday we'll be reviewing "Margin Call". This week's five points of the poster are:

(Image credit: DaemonsMovies.com)
1) Once again this may have been inspired by another movie poster, but without knowing which one I can't carry that movie poster experience into this one. Movie poster designers need to drop the name of that movie poster into the copy!

2) Wow, talk about squeezing a lot of Hollywood stars into one poster! +1 to the movie poster designer who thought to use the 'slice and look' method (made famous by a movie poster designer named Pablo who worked in the 60's). Using this method one reduces a star's movie poster real estate to just a sliver that's wide enough to support his or her face. Second in order to make up for the absence of the rest of their movie star influence tools (i.e. - body, hands, etc.) you make sure that they give you their best 'Blue Steel' gaze (formerly called "The George Hamilton").

3) Hey, isn't that the guy from the Star Trek movie poster? How did he get mixed up with this crew? Well, it's obvious they didn't expect him to bring much attention. Not only did they ask him to pose for the movie poster from the side so they could make his slice thinner, they still went and cut off part of his face. Welcome to Hollywood, Mr. Spock!

4) Who's getting a lot of space on this movie poster? If you said, "Kevin Spacey", you would be correct! Not only does the "Space Man" get a big piece of real estate, he's the only one who's allowed to wear suspenders! Poor Zachary Quinto wasn't even allowed to wear a suit jacket... Is that movie poster star power or what?!

5) Demi Moore must have really wronged someone in a past movie poster because she been reduced to sharing her slice. And not with another movie star, but with a TV star! How insulting for this former star of a movie with the 'Swayze-est' actor in history! While I do enjoy Simon Baker's work on "The Mentalist" he is just not yet a star on movie posters. Even barely a TV star Penn Badgley (of Gossip Girl fame) has his own thin slice. Now I'm not sure who should be upset, Demi or Simon... Oh well, I'm sure Demi was just happy to be away from Ashton for the movie poster shoot.

In conclusion, based on this thorough analysis I predict that "Margin Call" will gross $23.1 million in its opening weekend.

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